Anyone But You to 2025 | Trailer Movie

“Anyone But You,” a romantic comedy released on December 22, 2023, emerged as a remarkable success story in the film industry. With a modest production budget of $25 million, the film achieved a worldwide box office gross of over $220 million, making it the highest-grossing Shakespeare adaptation to date. citeturn0search0

The film stars Sydney Sweeney and Glen Powell as Bea and Ben, respectively, who, after a promising first date that turns sour, find themselves pretending to be a couple at a destination wedding in Australia. Directed by Will Gluck, the movie is a modern retelling of Shakespeare’s “Much Ado About Nothing.” citeturn0search0

Upon its release, “Anyone But You” had a modest opening weekend, earning approximately $6 million and ranking fifth among new releases. citeturn0search6 Despite mixed critical reviews, the film’s box office performance improved significantly in subsequent weeks, largely due to positive word-of-mouth and the palpable on-screen chemistry between Sweeney and Powell. This momentum propelled the film to surpass the $70 million mark in domestic earnings by its sixth weekend. citeturn0search9

The success of “Anyone But You” can be attributed to several factors. The strategic marketing campaign, which included leveraging social media platforms to generate buzz, played a crucial role. Additionally, the film’s relatable storyline and the star power of its leads resonated with audiences. Notably, the delays in filming the third season of “Euphoria” allowed Sweeney to focus on this project, which she also co-produced through her company, Fifty-Fifty Films. citeturn0news22

The film’s financial success, earning nearly nine times its production budget, underscores the viability of mid-budget romantic comedies in the contemporary film market. It also highlights the potential for modern adaptations of classic literature to captivate modern audiences. “Anyone But You” stands as a testament to how strategic planning, combined with compelling storytelling and strong performances, can lead to unexpected box office triumphs.